After taking a take a look at the low to mid-priced cosmetic brands that line the streets of Seoul’s Myeongdong in a preceding submit, it’s about time to test the opposite stop of the spectrum, the posh brands. Korean high-cease brands normally offer skin care with rare elements, incorporating traditional medicinal herbs and flora, and are packaged in notably state-of-the-art designs.
Because of the excessive charge range, all the brands sell pre-packaged units with a complete variety of a certain line in smaller volume bottles bottles which make exceptional presents, or even if not a present, are smart buying purchases. in the course of unique sales or promotions, most will add a complementary gift for your buy as properly, so preserving an eye out is enormously advocated. in contrast to the mid-priced brands with freestanding stores, most of the luxurious manufacturers may be observed in the cosmetics segment of the major branch shops.
AMORE PACIFIC (아모레퍼시픽)
some of the many manufacturers which the giant cosmetics company Amore Pacific owns, their fundamental logo consists of the identical name of their agency. Amore Pacific has been around for over sixty five years, and prides itself for bringing traditional Korean aesthetics and scientific studies and era together.
The logo AMORE PACIFIC in particular makes use of many of the features that green tea has to provide, in particular inexperienced tea from the fields in Halla, in the stunning island of Jeju-do; the leaves, the plants, the extract, and the seeds are profiled in their products.
Their bestselling line is their anti-aging line, aptly called “Time reaction”. The pores and skin renewal cream (ordinary and gel kind) are the maximum famous. AMORE PACIFIC also has their own spa in Seoul, new york, and Osaka. Their merchandise can be located within the united states of america and Japan.
Sulwhasoo (설화수)
A sister brand of AP, Sulhwasoo become mentioned no longer simplest for its perfume of ginseng, however additionally for its distinctive bundle layout, harking back to historic Korean pottery and celadon. the usage of many conventional medicinal herbs and roots are mainly cited in all in their lines: white peony root, sacred lotus root, dunggullae (둥굴레, Solomon’s seal), lily, licorice root, moutan(peony) bark, chrysanthemum, and lots of different local substances.
Because of the usage of these many botanicals, the perfume of Sulwhasoo could be very pronounced. Their main fragrances are made of ginseng, pine, apricot blossom, and camellia. even though ginseng is the primary be aware, different fragrances also add to its aroma and might or no longer please, relying on the man or woman. it's far a fragrance that lingers, so be sure to take a whiff of the samples earlier than purchasing to peer if you can abide with the aid of them or not. (i've friends who pretty dislike it, while I discover it pretty soothing; tastes fluctuate.)
Sulwhasoo has a primary men’s line, and additionally has a spa on the Lotte department shop in Jamsil, Seoul.
Hera (헤라)
yet any other sister brand of AP, Hera is indeed named after the Goddess. The brand has a huge range of products of skin care, bodycare, perfume, and a guys’s line but is more often than not cited for its make-up series. Spot-on concerning the ultra-modern trends, their merchandise are constantly being selected as editor’s pick for essential beauty and fashion magazines.
Hera’s sizeable men’s line covers all pores and skin kinds; line also has a BB cream for guys. Hera is also the logo this is at the vanguard in the crimson marketing campaign for breast cancer consciousness, in which AP is the primary sponsor.
IOPE (아이오페)
it'd now not be an exaggeration to mention that it became way to IOPE and its Retinol 2500 launched in 1997, that ‘retinol’ have become a acquainted word in Korea. The product have become a direct hit, and changed into literally promoting out everywhere in the united states. everyone just had to get their hands on one. My buddies and our mothers, aunts, cousins, and pals of cousins have been all dashing to the closest branch store and placing our names at the ready list and trying to cut in to shop for as plenty as we may want to.
IOPE’s retinol product went thru numerous improvements considering that then with minor call adjustments, but it nevertheless remains their bestselling product and loyal lovers in no way appear to waiver from the usage of it. Their moisturizing creams have additionally received reputation in latest years. along side their skin care, IOPE has also an in depth make-up line, and a simple guys’s line. IOPE is owned by AP as well.
The history of fu (후)
once upon a time, there lived a queen with the maximum stunning skin, who in no way elderly and lived with awesome stunning beauty till her demise. Her spirit lived on inside the hills and valleys of the usa, and with the flora and roots of that land, human beings amassed her spirit and placed it into bottles for all to percentage, and all of us lived superbly and fortunately for all time after.
If there might to be a brief fairy story made of the concept behind the logo Fu (suggested ‘whoo’), this would be it. The ultimate syllable of the word ‘wanghoo’ (왕후), which means ‘queen’ or ‘queen consort’ had emerge as the emblem; the photograph portrayed can’t be extra blatant.
The packaging is proper to the emblem call, difficult and unique, it become designed by way of a renowned fashion clothier and an intangible cultural asset artisan. (some find the bottles too pretty to throw away and use them for some thing else after use.) Their gift sets are extremely beautiful and problematic and make amazing items to your elders.
except the present units, their bestselling merchandise are their essences and creams. The logo uses conventional medicinal herbs and roots, so the fragrances of the goods replicate the substances pretty strongly. The brand has a make-up line, whose casings are as similarly stunning as the skin care line.
O HUI (오휘)
O HUI’s emphasis is on their skincare, specially anti-getting older and moisturizing: cellular strength, hydra-formulation, age recovery, clinic technological know-how are names in their most important traces. therefore, their packaging is clean-reduce, neat, easy and almost scientific. They taunt of their advertising, “How some distance have you ever been to with a naked face?” – a nod to Korea’s obsession with ideal pores and skin.
Their make-up line similarly emphasizes skin care properties, and you could observe for a free makeover at considered one of their stores through making an appointment in advance. (See website for greater information.)
no longer to be obsessed best by the superficial, the emblem sponsors the “stunning Face campaign”, a charity fund to aid kids with facial defects, that's controlled by way of Seoul country wide university’s youngsters’s hospital, which gives you a very good reason to shop for the emblem.
su:m 37° (숨 37°)
Breathe. It gives you lifestyles. And the herbal frame temperature of 37°. therefore is the reasoning behind the logo name of su:m. (For the existence of me, I cannot inform you why the “:” is there, even though.) Proclaiming that they take the maximum natural technique to growing their cosmetics, su:m is as a substitute new available on the market and hasn’t pretty have a runaway hit product yet.
but, their “wonderful Base”, which gives the wearer a dewy complexion, has been getting proper critiques, and their moisturizing line called “Water-full” is also getting favorable evaluations. Their packaging layout retains the bottle form for every line, but the textures and hues fluctuate from line to line. The emblem has a simple guys’s line and a child’s line.
VIDI VICI (비디비치)
not like the other luxury brands, VDVC is a brand created by means of one among Korea’s first make-up experts and artist, Lee Kyung Min. Now the innovative director of a splendor enterprise, LKM delivered to her line of makeup all of the knowledge and expertise she had gathered through the years. Her beauty salon in the ritzy location of Cheongdam-dong in Seoul is wherein many pinnacle Korean celebrities flip to create their fantastic patterns. most of VDVC’s seasonal make-up collections tend to be on the dramatic aspect; it’s in reality not the emblem for the shy and demure.
A skincare line is likewise available, at the same time as the brush units are recognised to be well worth investing.
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